CASE STUDY
RESPONSIVE REDeSIGN
OVERVIEW
This project focuses on the redesign of the Champion website to improve its user experience (UX) and overall design. By conducting thorough research and analysis, the aim was to gain a comprehensive understanding of the brand and its target audience. The subsequent website redesign incorporated the findings to create a visually appealing and user-friendly experience across various devices.
ORIGINAL
REDESIGN
ORIGINAL
REDESIGN
ROLES AND RESPONSIBILITIES
For this project I worked alone and was responsible for the research, UI design, UX design, and wire framing for the redesign website mockup.
USERS AND AUDIENCE
The target audience is Urban men, woman, and children from the middle and upper class.
PROBLEM
The Champion website faces challenges due to outdated design, complex navigation, and poor content presentation. These issues hinder the website's effectiveness in engaging users and achieving its objectives.
SCOPE AND CONSTRAINTS
The rebrand design was created in the tool Sketch
PROCESS AND RESEARCH
WIREFRAMES: CATEGORIES
PERSONAS
PERSONA ONE
LEONA VALENCIA
PERSONA TWO
TITUS SHEPARD
PERSONA THREE
DEE HAMPTON
HUCK HATCH
PERSONA FOUR
KEY FINDINGS
1. IMAGES
Large, High-quality
images throughout
the website.
2. TYPOGRAPHY
BOLD text that
stands out
for titles.
3. SECONDARY
Minimalistic
subtext, very easy
to read / navigate.
4. COLORS
High contrasting
color schemes.
5. CONTENT
Images mostly
include displaying
the brand clothing.
STYLE GUIDE
OUTCOMES AND RESULTS
The research findings on the Champion website, as well as implementing my own designs, helped display its success in providing a compelling user experience across desktop, tablet, and mobile screens. Incorporating insights from personas further personalized the redesign, resulting in an enhanced user experience and increased engagement. The redesign leveraged these strengths to create a consistent and enjoyable user experience across all screen types.
DESKTOP SCREENS
HOME
CATEGORY
PRODUCT
CART
TABLET SCREENS
HOME
CATEGORY
PRODUCT
CART
MOBILE SCREENS
HOME
CATEGORY
